The Optimist

Celebrating 25 Years of Shared Passion for Wine In 1982 Cellarmasters set up business with just 4 staff in a small office above a real estate agency in Bondi Junction. Our aim? To share our passion for wine with fellow winelovers all over Australia. Twenty-five years later, Cellarmasters is still sharing that passion and enthusiasm with over 350,000 members. It’s our official 25th Anniversary this year and we’re planning some pretty big celebrations, so I hope you will join in the fun. After all, a quarter of a century in business is a pretty significant milestone! Of course, this is only possible thanks to loyal customers like you. So I would like to take this opportunity to say thank you for your custom over the last 25 years. I look forward to bringing you excellent service and great wine for the next 25 years and beyond.

About Us
Cellarmasters is the only vertically integrated wine retailer in the world. We have invested in almost every aspect of the wine industry with the sole purpose of delivering superior service to our members. Today with over 425 000 members, Cellarmasters is Australia’s largest merchant of home-delivered wines.

Every week, around 21,000 cases of wine leave our winery in the Barossa Valley destined for the homes and offices of winelovers all around the country. No matter where our customers live in Australia, Cellarmasters can reach them easily and efficiently.

Our Service
Our philosophy is simple: we aim to exceed our customers' highest expectations of service. By delivering the perfect balance between service, quality and price, we strive to provide a convenient, risk-free wine experience for all Wine Club Members.

Our Guarantee
Every wine we sell is covered by our unique, unconditional money-back guarantee. Quite simply, if you don't like a wine, for any reason whatsoever, we refund your money – 100%, no questions asked. Wine buying doesn’t get any safer than this!

Our Members
The success of Cellarmasters lies with our Wine Club Members – without you, we simply wouldn't exist! Today, people from all over Australia and New Zealand enjoy the benefits and convenience of Cellarmasters Wine Club membership. We continue to provide a convenient, risk-free way to buy wine which appeals to wine lovers everywhere.

Our Staff
Our staff are passionate about wine, and all work hard to bring you great wine at great prices. Every employee of Cellarmasters undergoes rigorous wine training, and if they're not a wine lover when they begin the course, they certainly are when they finish it! That passion communicates itself at every level of the business, from the choosing of the wines through to their delivery to your door.

Our Wines (and more!)

As you’ll see from a quick browse through our website, we have a lot of wines! Some you will recognise – they’re the big brands and favourite labels that you’ll find everywhere. There are others you probably won’t recognise, too. These are exclusive to Cellarmasters, and are small parcels of boutique wines sourced directly from individual wineries and independent growers. We also sell a wide range of wine-related accessories as well.

Our Deals
We work hard each month to bring you fantastic wine deals. Take a look through the latest offers and you’ll see what I mean. Being a member of the wine club means you always have access to great wines at a great price. And if nothing takes your fancy in our web deals or newsletter, you can simply phone one of our Wine Consultants on 1800 500 260. They’re always happy to help.